Twitter has announced the closure of video sharing social network Vine just hours after it said it would be laying off 9 per cent of its staff worldwide in a move to reverse declining fortunes.
The rationale behind the closure remains unknown, however, what is known is that ‘Vine’ — which lets people share six-second-long looping video clips — will cease to exist in the following months.
Twitter, in a statement issued on Wednesday, said:
Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
Twitter acquired the platform three months after it was founded back in 2012 for a reported $30m. As of 2015, the site had more than 40m registered users and 200m people watched its six second clips each month.